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--- a/Apple/UI/Assets.xcassets/AccentColor.colorset/Contents.json
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-    </g>
-  </g>
+  <rect x="4" y="4" width="120" height="120" rx="28" fill="url(#burrow-bg)"/>
+  <ellipse cx="64" cy="91" rx="45" ry="18" fill="#3a2214"/>
+  <ellipse cx="64" cy="91" rx="35" ry="10" fill="#090604"/>
+  <path d="M28 52c7-20 21-31 36-31s29 11 36 31c5 16 1 38-11 51H39C27 90 23 68 28 52Z" fill="#24160f"/>
+  <path d="M37 50c7-15 17-22 27-22s20 7 27 22c5 12 3 29-5 40H42c-8-11-10-28-5-40Z" fill="#59371f"/>
+  <path d="M31 36c15 8 25 15 33 25C48 60 38 53 31 36Z" fill="#c48636"/>
+  <path d="M97 36c-15 8-25 15-33 25 16-1 26-8 33-25Z" fill="#c48636"/>
+  <path d="M40 52c4-8 11-13 20-13 3 0 6 1 9 2-4 12-12 20-24 22-3-2-5-6-5-11Z" fill="#0b0806"/>
+  <path d="M88 52c-4-8-11-13-20-13-3 0-6 1-9 2 4 12 12 20 24 22 3-2 5-6 5-11Z" fill="#0b0806"/>
+  <circle cx="50" cy="52" r="11" fill="url(#burrow-gold)"/>
+  <circle cx="78" cy="52" r="11" fill="url(#burrow-gold)"/>
+  <circle cx="50" cy="52" r="6" fill="#050403"/>
+  <circle cx="78" cy="52" r="6" fill="#050403"/>
+  <circle cx="54" cy="48" r="2.5" fill="#f6dfb7"/>
+  <circle cx="82" cy="48" r="2.5" fill="#f6dfb7"/>
+  <path d="M64 58l9 9-9 19-9-19Z" fill="#d8892e"/>
+  <path d="M64 58v28l-9-19Z" fill="#f0ad47"/>
+  <path d="M42 84c6 6 13 9 22 9s16-3 22-9c-5 17-13 27-22 27s-17-10-22-27Z" fill="#7a4b29"/>
+  <path d="M58 76c-6 1-11 5-15 11M70 76c6 1 11 5 15 11" fill="none" stroke="#b97932" stroke-width="5" stroke-linecap="round"/>
+  <path d="M50 28c3-5 8-9 14-9s11 4 14 9" fill="none" stroke="#9a5b1c" stroke-width="5" stroke-linecap="round"/>
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diff --git a/burrow-gtk/data/icons/hicolor/symbolic/apps/burrow-gtk-symbolic.svg b/burrow-gtk/data/icons/hicolor/symbolic/apps/burrow-gtk-symbolic.svg
index 5352e0a..ea4d2f6 100644
--- a/burrow-gtk/data/icons/hicolor/symbolic/apps/burrow-gtk-symbolic.svg
+++ b/burrow-gtk/data/icons/hicolor/symbolic/apps/burrow-gtk-symbolic.svg
@@ -1 +1,9 @@
-<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16"><g color="#000" fill="#2e3436"><path d="M7.188 2.281c-.094.056-.192.125-.29.19L5.566 3.803a1.684 1.684 0 11-2.17 2.17L2.332 7.037c.506-.069 1.017-.136 1.2.026.242.214.139 1.031.155 1.656.213.088.427.171.657.219.04.008.085-.007.125 0 .337-.525.683-1.288 1-1.344.322-.057.905.562 1.406.937a3.67 3.67 0 00.656-.468c-.195-.595-.594-1.369-.437-1.657.158-.29 1.019-.37 1.625-.531.028-.183.062-.371.062-.562 0-.075-.027-.146-.031-.22-.587-.217-1.435-.385-1.562-.687-.128-.302.34-1.021.593-1.593a3.722 3.722 0 00-.593-.532zm3.875 3.25c-.165.475-.305 1.086-.47 1.563-.43.047-.84.14-1.218.312-.38-.322-.787-.773-1.156-1.093a5.562 5.562 0 00-.688.468c.177.46.453 1.001.625 1.469-.298.309-.531.67-.719 1.063-.494 0-1.102-.084-1.593-.094a5.68 5.68 0 00-.219.812c.435.24 1.006.468 1.438.72-.006.093-.032.185-.032.28 0 .333.049.66.125.97-.382.304-.898.63-1.28.937.015.044.04.083.058.127l.613.613c.417-.1.868-.223 1.266-.303.248.343.532.626.875.875-.027.135-.068.283-.104.428.174-.063.34-.155.482-.297l1.432-1.432a1.994 1.994 0 01.533-3.918c.919 0 1.684.623 1.918 1.467l1.338-1.338c.06-.06.11-.124.156-.191-.035-.062-.06-.13-.1-.188.096-.152.205-.31.315-.47.017-.348-.1-.7-.37-.971l-.177-.176c-.28.192-.561.387-.83.555-.345-.233-.746-.383-1.156-.5-.077-.507-.107-1.132-.187-1.625a5.44 5.44 0 00-.875-.063zm-9.247.608c-.087.068-.173.138-.254.205l.014.035z" style="marker:none" overflow="visible"/><path d="M8.707.293a1 1 0 00-1.415 0l-6.999 7a1 1 0 000 1.413l7 7.001a1 1 0 001.415 0l7-7a1 1 0 000-1.413zm-.708 2.121l5.587 5.587L8 13.586 2.414 7.999z" style="line-height:normal;font-variant-ligatures:normal;font-variant-position:normal;font-variant-caps:normal;font-variant-numeric:normal;font-variant-alternates:normal;font-feature-settings:normal;text-indent:0;text-align:start;text-decoration-line:none;text-decoration-style:solid;text-decoration-color:#000;text-transform:none;text-orientation:mixed;shape-padding:0;isolation:auto;mix-blend-mode:normal;marker:none" font-weight="400" font-family="sans-serif" overflow="visible"/></g></svg>
+<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16">
+  <g fill="#2e3436">
+    <path d="M3.1 6.3C3.8 3.7 5.5 2 8 2s4.2 1.7 4.9 4.3c.5 2-.1 4.4-1.7 5.7H4.8C3.2 10.7 2.6 8.3 3.1 6.3Z"/>
+    <path d="M1.5 4.1c2.4 1.1 3.8 2.1 5 3.5-2.3-.1-3.9-1.1-5-3.5ZM14.5 4.1c-2.4 1.1-3.8 2.1-5 3.5 2.3-.1 3.9-1.1 5-3.5Z"/>
+    <path d="M7.2 7.2 8 8.1l.8-.9-.8 4.2Z"/>
+    <path d="M5.6 6.4a1.3 1.3 0 1 0 0 .1ZM10.4 6.4a1.3 1.3 0 1 0 0 .1Z" fill="#fff"/>
+    <path d="M8 11.5c-2.7 0-4.9.8-5.6 2 .9-.3 2.8-.5 5.6-.5s4.7.2 5.6.5c-.7-1.2-2.9-2-5.6-2Z"/>
+  </g>
+</svg>
diff --git a/design/brand/README.md b/design/brand/README.md
new file mode 100644
index 0000000..393f7ef
--- /dev/null
+++ b/design/brand/README.md
@@ -0,0 +1,14 @@
+# Burrow Brand Source
+
+`burrow-owl-icon-master.png` is the current generated master for the Burrow app
+icon. The mark centers a burrowing owl in a dark brown/black field with minimal
+warm brown and gold accents.
+
+Regenerate the Apple app icon PNGs from the master with:
+
+```bash
+for f in Apple/UI/Assets.xcassets/AppIcon.appiconset/*.png; do
+  size="$(basename "$f" .png)"
+  magick design/brand/burrow-owl-icon-master.png -colorspace sRGB -resize "${size}x${size}!" -strip "PNG24:$f"
+done
+```
diff --git a/design/brand/burrow-owl-icon-master.png b/design/brand/burrow-owl-icon-master.png
new file mode 100644
index 0000000..b96175b
Binary files /dev/null and b/design/brand/burrow-owl-icon-master.png differ
diff --git a/evolution/proposals/BEP-0010-platform-services-core-and-distribution.md b/evolution/proposals/BEP-0010-platform-services-core-and-distribution.md
index 41744b2..8da5119 100644
--- a/evolution/proposals/BEP-0010-platform-services-core-and-distribution.md
+++ b/evolution/proposals/BEP-0010-platform-services-core-and-distribution.md
@@ -137,6 +137,15 @@ production services are enabled.
     OpenTofu while the project migrates deeper native rules selectively.
   - Namespace cache setup remains the fast path for remote Bazel and local disk
     caches.
+- Use a shared Burrow owl identity across app shells:
+  - `design/brand/burrow-owl-icon-master.png` is the generated raster master for
+    Apple app icon outputs.
+  - Apple asset catalogs derive all `AppIcon` PNG sizes from that master and
+    use a restrained warm brown/gold accent color.
+  - GTK keeps a simple vector owl/burrow icon and symbolic icon so Linux
+    desktops do not inherit the old blue gear-style mark.
+  - Brown/black stays the core palette, with lighter brown, orange, or gold used
+    only as accents for eyes, beak, highlights, and platform tint.
 - For Linux distribution, split the GUI package from the privileged daemon:
   - DEB, RPM, pacman, AUR, and the NixOS flake/module install `burrowd`,
     systemd units, D-Bus policy, and polkit policy.